Do meta keywords affect Google rankings?

No. Google announced in 2009 that it does not use the meta keywords tag as a ranking factor. Including or excluding this tag has no impact on Google search rankings.

Should I still add meta keywords to my site?

For most websites targeting Google, Bing, or other major search engines, meta keywords are not worth adding. The exception is sites using CMS systems with internal search functionality that reads the tag, or sites optimised for Baidu.

Can meta keywords hurt my SEO?

Bing has stated it may treat heavily keyword-stuffed meta keywords as a spam indicator. For Google, the tag is simply ignored. The risk is low, but the upside for major search engines is also essentially zero.

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Generate Meta Keywords Tag

While Google and Bing no longer use the meta keywords tag as a ranking signal, some platforms, internal search engines, and CMS systems still read it. FixTools generates a properly formatted meta keywords tag when you need one.

⚡ Use Tool Now How it works

Cost: Free forever
Sign-up: Not required
Processing: In your browser
Privacy: Files stay local

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Comma-separated keyword list output

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Proper HTML meta tag format

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Guidance on when keywords tags are still relevant

SEO Tool

Meta Tags

All processing happens in your browser — your files are never uploaded to any server.

🚀Open Meta Tags

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How to use this tool

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Enter the topic keywords for your page to generate a properly formatted meta keywords tag.

How It Works

Step-by-step guide to generate meta keywords tag:

1
List your page's core topics
Identify 5–10 keywords that accurately describe the content of the specific page, not your whole website.
2
Generate the tag
Enter your keywords into the generator to produce a properly formatted <meta name="keywords" content="..."> HTML tag.
3
Review for relevance
Remove any keywords that are only loosely related to the specific page content. Keyword relevance matters more than quantity.
4
Add to your page head
Paste the generated tag into your page's <head> section alongside your title and description tags.

Real-world examples

Common situations where this approach makes a real difference:

Internal site search optimisation

A company intranet uses an older search engine that indexes meta keywords. The content team generates keyword tags for each internal knowledge base article to improve staff search results.

Baidu SEO

A developer optimising a site for Baidu (China's dominant search engine) includes meta keywords tags as Baidu still considers them a weak ranking signal.

Legacy CMS migration

A developer migrating a Joomla site preserves the existing meta keyword tags during migration to avoid any unintended changes to the platform's built-in search functionality.

When to use this guide

Use this when a specific CMS, platform, or internal search system requires a meta keywords tag, or when building sites that need to support non-Google search engines.

Pro tips

Get better results with these expert suggestions:

Keep the list short and relevant

If you are generating meta keywords for a platform that uses them, stick to 5–10 highly relevant terms. Long keyword stuffed lists are a legacy spam tactic that many systems now flag negatively.

Do not use meta keywords to target Google or Bing

Google officially ignores meta keywords. Bing has stated it uses the tag only as a spam indicator. Investing time in title tags and meta descriptions delivers far more SEO value.

Check your CMS documentation

Some CMSs like TYPO3, Joomla, or legacy e-commerce platforms still expose meta keywords as a field. If your system uses it for internal search, generating the tag is worthwhile.