Comparing website speed between your site and competitors, or between before-and-after versions of the same site, reveals exactly where you stand and quantifies the impact of performance improvements. FixTools makes speed comparison fast and straightforward.
Compare multiple URLs side by side
Benchmark against competitors
Before/after improvement tracking
Web Tool
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Test multiple URLs and compare their performance scores, load times, and Core Web Vitals results side by side.
Step-by-step guide to website speed comparison:
List the URLs to compare
Gather the URLs of your site and any competitor sites you want to benchmark. Use the same page type across sites (homepage vs homepage).
Test each URL in sequence
Run the speed test on each URL. Record the performance score, LCP, CLS, INP, and TTFB for each.
Build a comparison table
Create a simple spreadsheet or table with each URL as a row and each metric as a column. Highlight scores that are notably better or worse.
Identify the biggest gaps
Find the metrics where you lag furthest behind the best-performing competitor and prioritise fixing those first.
Common situations where this approach makes a real difference:
Competitive performance audit
An SEO consultant benchmarks a client against 4 main competitors across homepage and key product category pages. The client ranks last for performance on all page types — providing a compelling business case for a performance improvement project.
Before/after performance project
A developer documents performance scores before starting an optimisation project and re-tests each page after completing the work. The before/after comparison shows average LCP improvement from 4.8s to 1.9s and mobile score improvement from 44 to 82.
Hosting provider decision
A business evaluating two hosting providers tests their existing site on both hosting environments before migrating. Comparing TTFB and overall performance scores provides an objective basis for the migration decision.
Use this to benchmark your site against competitors, to verify the impact of performance improvements, or to compare performance across different pages on your own site.
Get better results with these expert suggestions:
Test all sites under the same conditions
For a fair comparison, test all URLs in the same session on the same tool. Scores vary between tools and test sessions due to server load and network conditions.
Focus on relative performance, not absolute scores
A score of 82 vs 65 represents a meaningful difference. The exact numbers matter less than the gap — understanding which site has a performance advantage and by how much.
Test the same page type across competitors
Compare homepage to homepage, product page to product page. Comparing a simple landing page on one site to a feature-heavy product page on another gives a misleading comparison.
More use-case guides for the same tool:
Other tools you might find useful:
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