Facebook supports multiple image surfaces across personal profiles, pages, groups, and Stories, each with its own native size.
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Cover 820x312 preset
Link share 1200x630
Profile 170x170 minimum
Story 1080x1920
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The Facebook personal cover photo displays at 820 by 312 pixels on desktop and 640 by 360 pixels on mobile, which means the cover is cropped differently on each device. Important content should sit in the central area that is visible on both: approximately the central 640 pixels of the 820-wide desktop banner, with the visible top and bottom margins reduced by Facebook's mobile re-framing. Cropping at 820x312 gives the cleanest desktop result; uploading larger files just triggers a downsampling step. Designing the banner with critical content centred horizontally and vertically lessens the impact of the mobile recrop.
Link share images use the Open Graph standard of 1200 by 630 pixels at roughly 1.91:1 aspect. This applies to any URL shared on Facebook where the linked page provides an og:image meta tag. Facebook scrapes that image on first share and caches it for subsequent shares. For posts where you want to control the preview, set the website's Open Graph image to 1200x630. For direct image posts (rather than link shares), Facebook accepts square (1080x1080), portrait (1080x1350), and landscape (1200x630). Portrait posts again take more vertical scroll space and tend to drive higher engagement.
Profile pictures are stored as squares with a minimum of 170 by 170 pixels for desktop display and 128 by 128 for mobile. The recommended upload size is 400 by 400 to support retina displays. Facebook applies a circular mask in some surfaces (such as in comments and chat) and a square mask in others (such as the profile page itself), so design the picture to look correct either way: keep faces or logos inside an inscribed circle within the square, and ensure the four corners are not visually critical. Headshots with the eyes slightly above centre and the head filling about 70 percent of the frame typically work well across both masks.
Facebook Stories use the same 1080 by 1920 vertical canvas as Instagram Stories. Critical content should sit in the central safe zone away from the top header (username and time) and the bottom reply controls. Facebook does not enforce the safe zone but content placed outside it will be partly obscured on most devices. The central 1080 by 1420 region is generally safe. Facebook Stories and Instagram Stories share the same aspect and roughly the same UI overlay positions, so a crop produced for Instagram Stories usually works on Facebook Stories without modification.
Pick the Facebook surface (cover, post, profile, Story), apply the matching preset, position content for desktop and mobile crops, then export at exact spec.
Step-by-step guide to crop image for facebook:
Identify the Facebook surface
Personal cover: 820x312 desktop. Link share: 1200x630 (Open Graph). Profile picture: 400x400 recommended. Story: 1080x1920. Direct post: 1080x1080 square, 1080x1350 portrait, or 1200x630 landscape. Choose the surface to determine the right preset.
Apply the matching preset
In FixTools open the aspect ratio panel and select the Facebook preset for your surface. Enter exact pixel dimensions. The crop region locks to the chosen aspect. The preset removes ambiguity that can lead to off-spec uploads and unwanted auto-cropping.
Plan for desktop and mobile rendering
Facebook cover photos render differently on desktop and mobile. Keep critical content in the central area that is visible on both. For profile pictures plan for both circular and square masking by keeping content within an inscribed circle. For Stories, stay inside the central 1080x1420 safe zone.
Export at exact Facebook spec
Click Crop and confirm dimensions match the spec. The file is upload-ready. Facebook detects the matching aspect and serves the file with minimal modification beyond its compression pass.
Upload and verify on desktop and mobile
Upload through Facebook web or mobile and verify the result on both surfaces. Cover photos in particular benefit from a cross-device check because the mobile recrop is invisible during the upload flow on desktop.
Common situations where this approach makes a real difference:
Small business updating a page cover
A bakery updates their Facebook page cover photo to feature seasonal products. They crop the photo to 820x312 with the products centred horizontally and vertically so the composition reads correctly on both desktop (full 820x312 visible) and mobile (narrower visible area). The page looks professional on every device and the seasonal feature is the first thing visitors see.
Content site optimising link previews
An online magazine optimises its Open Graph images to 1200x630 with the article headline rendered into the image itself. When the URL is shared on Facebook, the preview shows the optimised image at the exact Open Graph aspect with no platform-applied crop. Click-through rates measurably improve compared to the previous default of letting Facebook generate previews from the article's first inline image.
Realtor sharing property photos
A real estate agent shares a listing through a direct image post on Facebook. They crop the listing's hero photo to 1080x1350 portrait to take maximum vertical scroll space, with the property's exterior centred. The post stands out in the local home-buyer audience's feed and engagement is significantly higher than landscape posts from competing agents who default to landscape uploads.
Creator publishing to Facebook Stories
A creator who posts the same Story content across Instagram and Facebook crops once at 1080x1920 with content positioned in the central safe zone. The same exported file uploads cleanly to both platforms because the safe zones overlap significantly. The creator saves time compared to producing two separate versions, and the Stories look consistent across both networks.
Get better results with these expert suggestions:
Centre cover content for desktop-and-mobile compatibility
Facebook cover photos display at 820x312 on desktop and 640x360 on mobile. The two viewports show different portions of the source. Centring critical content horizontally and vertically ensures it remains visible on both. Decorative content on the edges acts as overflow that may not appear on mobile but enhances the desktop view.
Set website Open Graph images to 1200x630
Any URL shared on Facebook uses the linked page's og:image meta tag for the preview. Setting site-wide Open Graph images to 1200x630 means every shared URL produces a clean preview without Facebook generating its own from inline content. This is one of the highest-leverage optimisations for organic Facebook traffic from shared links.
Use portrait 4:5 for high-attention direct posts
Facebook direct image posts at 1080x1350 portrait take more vertical scroll space than landscape, increasing the time the post occupies viewers' screens as they scroll past. For posts where engagement matters more than width, portrait is the right default. Reserve landscape for link previews where the Open Graph aspect is fixed.
Test profile pictures under both square and circle masks
Facebook displays profile pictures as squares in some surfaces and circles in others. A picture that looks correct as a square may have important content cut off when masked to a circle. Design with both masks in mind by keeping focal subjects (eyes, logo) inside an inscribed circle and ensuring the four corners are decorative or neutral rather than critical.
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