LinkedIn uses a distinct set of image dimensions across personal profiles, company pages, and shared posts.
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4:1 cover 1584x396
1.91:1 post 1200x627
1:1 profile 400x400
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LinkedIn's personal profile cover banner is 4:1 at 1584 by 396 pixels. The banner is one of the most under-used spaces on a LinkedIn profile because the wide-and-narrow aspect makes traditional landscape photos awkward to fit. The most effective banners are designed specifically for the 4:1 canvas with horizontal compositions that include a clear visual focus in the centre and additional supporting content spread across the width. The profile picture overlays the bottom-left of the banner on most layouts, so design the banner with that overlap zone in mind: about a 200 by 200 pixel area in the lower-left that will be partly covered.
Company page cover banners are also 4:1 but at a smaller 1128 by 191 pixels native size. The visual approach is similar to personal banners but with even less vertical space. Many company pages use the banner to display a tagline, key product imagery, or a campaign-specific design. Because LinkedIn applies aggressive compression to banner uploads, designing the banner with high-contrast elements and avoiding fine text below about 18 pixels in the final rendered size produces the most readable result. Test the upload at full size before publishing because LinkedIn does not always show banner previews accurately during the editor flow.
Profile pictures on LinkedIn are stored as squares but displayed as circles, similar to most other professional networks. The recommended upload size is 400 by 400 pixels minimum, with 800 by 800 producing a sharper result on retina screens. The platform applies a circular mask, so keep the face or logo within an inscribed circle inside the square crop. Headshots work best with the eyes slightly above the geometric centre of the square, which positions the face correctly when masked to a circle and produces a confident-looking thumbnail in feed posts, comments, and search results.
Shared post images use a 1.91:1 aspect at 1200 by 627 pixels when posted as a link preview or featured image. This is the same aspect as Open Graph link previews across the web, which means a single image asset can serve both LinkedIn shares and a website's metadata. For posts with an image attachment rather than a link preview, LinkedIn accepts square (1:1), portrait (4:5), and landscape (1.91:1) images. Portrait posts take more vertical scroll space and tend to drive higher engagement on the LinkedIn feed similar to other networks, so 1080 by 1350 portrait is worth considering for posts where attention is the priority.
Apply the LinkedIn aspect preset matching your surface (cover, post, or profile), position content for circle masking and overlay zones, and export at exact spec.
Step-by-step guide to crop image for linkedin:
Identify the LinkedIn surface
Personal cover: 4:1 at 1584x396. Company cover: 4:1 at 1128x191. Profile picture: 1:1 at 400x400 minimum (800x800 recommended). Post image: 1.91:1 at 1200x627 for link previews, or 1:1, 4:5, or 1.91:1 for direct post attachments. Choosing the right surface first determines the crop preset.
Apply the matching preset
In FixTools, open the aspect ratio panel and select the LinkedIn preset for your surface. Enter the exact pixel dimensions for the matching size. The crop region locks to the LinkedIn aspect and any handle drag preserves it. Avoid disabling the lock during a LinkedIn crop because off-aspect uploads trigger an aggressive auto-crop.
Account for overlays and circle masking
For cover banners, leave the bottom-left 200x200 region clear because the profile picture sits over that area. For profile pictures, position the face or logo inside an inscribed circle within the square. For post images, centre the subject for predictable feed rendering across desktop and mobile.
Export at exact LinkedIn spec
Click Crop and verify the file dimensions match the LinkedIn spec. A 1584x396 cover banner should report exactly those dimensions with no off-by-one rounding. The file is now upload-ready. LinkedIn detects the matching aspect and serves the file without applying its own crop.
Upload and verify across devices
Upload through LinkedIn web or mobile and verify the result on both desktop and mobile views. Cover banners in particular can look different across devices because LinkedIn renders them at slightly different proportions on mobile. Confirm the central content remains visible on both before considering the upload complete.
Common situations where this approach makes a real difference:
Job seeker refreshing a personal cover banner
A job seeker designs a new cover banner highlighting their professional focus with a tagline and a subtle graphic. They crop the design to 1584x396 with the tagline positioned in the central third of the banner, away from the bottom-left profile picture overlay and away from the right edge where LinkedIn places follow and connect buttons on mobile. The banner reads cleanly on every device and signals professional intent to recruiters viewing the profile.
Sales professional posting a deal-close announcement
A sales professional shares news of a major customer win on LinkedIn with an image post. They crop the celebration photo to 1200x627 in landscape orientation for the standard post preview. The image displays cleanly in the feed with no auto-crop applied, and the cropped composition positions the team and the customer signage prominently. The post drives strong engagement because the visual is intentional rather than accidentally framed by LinkedIn's default crop.
Company page launching a quarterly campaign
A marketing team launches a quarterly campaign and updates the company page cover banner to reflect the campaign theme. They crop campaign artwork to 1128x191 with the campaign name and a key visual centred in the banner. Because the company page banner is even shorter vertically than the personal profile banner, the design uses bold contrast and limits text to ensure legibility after LinkedIn's compression pass.
Recruiter posting a job opening with a custom image
A recruiter shares an open position with a custom job-related image rather than a generic link preview. They crop the image to 1200x627 with the role title and company logo positioned in the centre. The post stands out in the feed because the custom image looks designed rather than auto-generated, and the 1.91:1 aspect matches LinkedIn's native post preview dimensions exactly so no auto-crop is applied.
Get better results with these expert suggestions:
Design banners around the profile picture overlay
The profile picture overlays the bottom-left of every personal LinkedIn cover banner. Leave approximately the bottom-left 200x200 pixel area of a 1584x396 banner free of critical content. Decorative gradient, soft texture, or neutral background colour in that region keeps the banner looking intentional after the profile picture lands on top. Logos, text, or focal subjects placed in that area will be partly hidden.
Use portrait 4:5 for post images that need attention
LinkedIn posts accept several aspects including portrait 4:5 at 1080x1350. Portrait posts take roughly 25 percent more vertical scroll space than landscape, which translates directly into more attention in the feed. For posts where you want maximum visibility, crop to portrait 4:5 with the subject centred. The trade-off is that link previews from external URLs still use 1.91:1, so portrait is only useful for direct image posts.
Match Open Graph and LinkedIn post sizes
A shared link from a website uses the website's Open Graph image (typically 1200x630) as the preview. Designing website Open Graph images at exactly LinkedIn's 1200x627 (close enough that LinkedIn does not crop) means the same image asset works for direct LinkedIn posts and for shares from the website. Consolidating the size simplifies asset production and ensures consistency between channels.
Test cover banners on mobile before considering them final
LinkedIn cover banners render slightly differently on desktop and mobile. On mobile the right edge may be partly obscured by interaction buttons and the profile picture takes a relatively larger area of the banner. Always preview the uploaded banner on both surfaces before considering it final. A banner that looks correct on desktop can hide critical content on mobile if the design did not account for the narrower viewport.
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